Marketing/Making of the St. Patrick's Day Green

Thursday, March 17, 2011 by Kevin W. Reszel

As we settle in to celebrate St. Patrick's Day 2011, I can't help but notice the unfortunate, ever-growing, holiday juggernaut that is ... the marketing/making of the St. Patrick's Day green. Raised Irish Catholic south of Chicago (south side Irish don't you know), St. Patrick's Day was always a family day filled with fun, food and frolic.  Yes.  frolic.  ;-) But over the years, like many Americanized holidays, St. Patrick's Day has taken on a "forced" commercial flavor that for many revelers and realists, for many reasons, leaves somewhat of a bad taste in the mouth. Even in the old country, St. Patrick's Day is becoming a day of marketing/making of the green rather than a celebration of heritage and culture.  Case in point, until most recently, pubs in Ireland were closed on St. Patrick's Day as it was and remains a day of worship.  Here in America, you could also say that St. Patrick's Day is a "holy day" with many, at the end of the day, on their knees worshiping at the almighty porcelain toilet forced to revisit an over-indulence/consumption of green bagels, green beer, green eggs and ham and so on.  

Nowadays there are Kiss Me I'm Irish merchandise and competitions, Shamrock Shakes, Lucky Charms, Pot-O-Gold lottery tickets, etc., etc., etc.  And don't even get me started on the whole corned beef and cabbage pot-luck-dnner thing.  For years restaurants and diners across the country have seen green serving up corned beef and cabbage to patrons happy to plunk their greenbacks down for what could be deemed one of the more untraditional Irish-isms ever!  Once and for all people, corned beef and cabbage is NOT traditional holiday fare in Ireland or anywhere else ... other than America of course.  At the end of the day, St. Patrick's Day that is, reality finally steps in and then realization sets in ... no denying it, the St. Patrick's Day marketing/making of the green is here to stay.  Or better said as an old world Irish proverb ... 'Tis better to spend money like there's no tomorrow than to spend tonight like there's no money.'