Brand Nau·se·am: Ad Before Video Content Fail

Tuesday, March 15, 2011 by Kevin W. Reszel

Don't mean to sound too naive or preachy but am I the only person that has an issue with commercial lead ins to online "news" videos related to the horrific tragedy in Japan?  Don't get me wrong, I get the whole ... captive online audience - ad before content - strategy.  But for a news event the likes of this?  Using tragedy to hock brands just prior to viewing Japan's devastating loss of life and property is horrific in its own right.  Not to mention the overwhelmingly "negative brand positioning by association" factor.  Not sure it's such a brilliant move to gain eyeballs only to associate your brand with human suffering?