Brand Bash: NLDS and The Rice-A-Roni Haters?

Tuesday, October 12, 2010 by Kevin W. Reszel

A brief word on some good old fashioned, fun, lighthearted brand bashing, major league baseball, rabid baseball fans, delicious rice/pasta dishes and of course, the fabulous city of San Francisco.

So I'm sitting at home the evening of October 10th, ensconsed in my favorite chair, snacks at the ready, watching the Braves and Giants do battle in the 2010 NLDS.  God I love baseball, especially this time of year!  I also love people watching, especially rabid baseball fans, their signage, demeanor, etc.  During an Atlanta Braves pitching change late in the game, a Braves fan proudly stood up and displayed a sign that immediately caught my eye.  As soon as I saw it, I jumped up, paused the Tivo, grabbed my iPhone and snapped a few photos of the television screen.  Apologies in advance for some of the image pixelation on the photo attached to this blog.  Reason the fan sign was of interest?  Appears that one rabid Braves fan is a hater of not only the Giants baseball club, but apparentlly any and all brands associated with the city of San Francisco, as evidenced by their sign simply stating Rice-A-Roni Sucks.  It gets worse because the word Sucks mind you, is in RED and in all CAPS!!  I'm stumped.  Rice-A-Roni?  Really.  Of all the brands associated with San Francisco, you (anonymous fan) select the wholesome goodness of Rice-A-Roni?  Yeah, yeah.  I get it.  Like the jingle of old . . . "Rice-A-Roni" a San Francisco Treat."  Can't say for certain but I don't think the Rice-A-Roni jingle mentioned "a San Francisco Giants treat."  I could be wrong?  Come to think of it . . . no I'm not wrong.  They don't mention the San Francisco Giants in the Rice-A-Roni jingle.

Seriously.  Rice-A-Roni?  Is that the best you can do when it comes to fan brand bashing of the opposing team and the city, state and/or overarching region in which they hail from hence reside?  If you must, how about bashing other things, companies, products, etc., from the greater San Fran area.  For example The Gap's new new logo.  Yes!  The Gap's new logo!!!  I can see it now.  Rabid Braves fan spends hours creating a sign and then at the right moment during the game, anonymous fan proudly stands and delivers with hands and arms thrust in the air, a fan sign that  exclaims . . . The Gap's New Logo SUCKS and oh yeah, but the way, I don't really care for or enjoy your baseball club known as the Giants.  Okay.  A bit wordy, but you get the point.  I guess what I'm trying to say is . . . bash the team if you want, don't bash the brands that make America and the American Pastime great.

ricearoni